Riva Aquariva by Gucci

A new made in Italy icon is born

September 8th 2010 – Gucci, and Riva, in collaboration with Officina Italiana Design, the design company which created the original Aquariva in 2000, are proud to unveil the exclusive made to order “Aquariva by Gucci”, a model customized by Gucci Creative Director Frida Giannini. This initiative will be one of the activities marking Gucci’s 90th anniversary year in 2011.

This unique collaboration between two of Italy's most renowned design houses celebrates the era of La Dolce Vita, when a joie de vivre, glamour and elegance defined an attitude and a lifestyle.In their respective sectors, Gucci and Riva have similar stories, each with a tradition of excellence in design and craftsmanship that has led to international notoriety.

Founded by Guccio Gucci in Florence in 1921, Gucci won ever greater attention and acclaim for the exquisite craftsmanship and eternal appeal of its products. Now, 90 years on, under the creative direction of Frida Giannini, the House continues to infuse its remarkable heritage with a contemporary fashion vision providing a unique combination of past and present.

Likewise, for Riva the values behind its almost 170-year success story were established at its birth in 1842 on LakeIseo in northern Italy. Tradition and innovation combine to create authentic maritime gems that are an expression of pure Italian elegance and allure thanks to artisan workmanship and attention to detail, employing only the finest materials. For more than twenty years Riva’s design has been entrusted to the creative inspiration of Officina Italiana Design, which under the direction of Mauro Micheli and Sergio Beretta, focuses exclusively on the definition of the Riva style.